There is not always much to identify, learn or understand in digital and the really important thing is to start thinking of new things that will solve the problem or just raise the bar even higher. Most of the really innovative companies I know are market leaders and are now showing that they can move into other markets with this ability to innovate as the core competency or strategic asset behind these confident moves. They don't do it alone either and they often recognise the need to surround themsleves with the right people and services. Importantly, they also provide a proportional budget to the activities that are most associated with growth. Is this the key to success in business today or has it always been that way?
"Discovery consists of seeing what everyone else has seen and thinking what no- one else has thought." Hungarian scientist, Albert Szent-Gyorgyi (1893-1986)
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