Tuesday, 12 October 2010

Some M-Commerce Links

Here are some articles I picked up this morning on M-Commerce that I thought I'd share with you:

1. Orvis sports a new m-commerce site:

2. Marks & Spencer announces m-commerce success:

3. Retailers Worldwide Struggle to Keep Up With M-Commerce Demands:

4. John Lewis launches mobile retail site:

5. Shoppers opt for mobile browsers over dedicated apps, survey finds:

I'm sort of getting the impression that m. / .mobi is starting to become a big deal (he says sarcastically into his morning coffee). Time for other market sectors (not just retail) to wake up a bit and get their mobile strategies in place.

Don't worry I'm not going to say that 2011 is going to be the year of the mobile. I will however point out that consumers needs are not being met - what happened to that good old marketing orientation eh? Put customer needs first and in the case of M-Commerce kick your competition into touch in the process.

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