Thursday, 29 October 2009

The personal touch

A colleague received this package in the post at the same time I received a pair of jeans. Both purchases were made online at the same time and where received at the same time. His was really nice, where as my package left me feeling cold and unloved by comparison.

Notice the hand written envelope and the way it just looks really cool. The pencil (that's right it's just a pencil) has been packaged and even contained a user guide! And that extra touch was added as it included a bit of origami. There was one slight let down and that is the reference to Matt being a 'small package'.

Tuesday, 27 October 2009

If this makes sense then you're as mad as me

Nothing related to digital to say so far today

On the way back from a meeting I had to pull in to admire this view - what a beautiful day.

Monday, 26 October 2009

Thought for the week

Every week I post on Twitter, Linked in and Facebook automatically a thought for the week. They are always very short and simple, after all they have to be less than 140 characters.

Interestingly, even when I was previously a blogger, these are the items that seem to generate the most interest and response in my digital community (12+ comments and emails minimum). This could be because they are slightly interesting and everything else I have say is not (it's more than likely). Looking at them though makes me think that it has a lot to do with the fact that they often express a view that people can relate to in their professional life. Some sort of frustration or subject they often come across. I think this is because I have collected these over my 12 year digital career and therefore they are simply quotes that have resonated with me in the same way.

This weeks is an old but still very relevant quote - let me know what you think.

"Nothing will ever be attempted if all possible objections must first be overcome." Dr Samuel Johnson (1709-1784)

Wednesday, 21 October 2009

Digital in retail environments

Digital in retail environments is continuing to grow. More than just enhancing the 'sales' experience it is creating interesting environments that you want to go and explore. Environments that stay in the mind so that when you are in that purchase process you are likely to want to come back or go to the brands website. The following picture and video just highlight a couple that I like the look of.

Some digital stairs in Rome...which are just really cool to look at...

The following changing rooms allow you to take a picture of the new outfit...

The pictures are then sent to the Editing Table – a Microsoft Surface device – for cropping, editing, customizing, etc.

If you like the look of this changing room idea find out who created them by clicking here.